The name of your company: examples. How to come up with a nice original name for the company

If you decide to create your company, special attention should be given to its name. Because, as they say, as you would call a boat so it will float to that point must be approached very responsibly and carefully. Our article will help you understand this issue and come up with the best name for your company.

The Importance of choosing a company name

No one to count the existing approaches to the choice of the name of the LLC. The examples in this question are very different, and quite difficult to determine which approach is most effective. Many enterprises absolutely do not focus on the name. At world market you can find a lot of firms which have the most ordinary names, but have managed to gain credibility and competitiveness.

At the initial stage of creating your company, many still seek the answer to the question of how to select a name for your LLC. Some marketers suggest to rely on the activities of the company. There are other General guidelines for selection of name of the company.

Marketing research

Marketing research has a significant influence on the approach on how to select a name for your LLC. They must carry out to define your target audience. Market research with the help of marketing tools will help you to guide for brand building. These studies represent an analysis of the main competitors, and consumers focused on your company. Let's say you are planning to open an expensive boutique. Accordingly, it is intended for rich people, so do not pick up the name of the company to the company, which contains the words “low”, “low price” and so on.

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If your company is planning to produce baby food, you need to pick a name that will be appropriate for children. Successful examples in the global market can be considered a company «Agusha» and “Tot”. Their names clearly indicate that products intended for children.

Using the names in the title

Today you can often find the name of the company like OOO «Petrenko”. It says only that the company is named after the owner, but not more than that. People who tend to call the company its name, are wrong and inappropriate. This approach is able only to gratify the ego of the owner of the company.

Names using the children's names, Pets names or just names I can not say anything about the activities of the company. They do not remember. On a par with its competitors the firm with the same name will be lost and will not be able to attract potential customers. In addition, these firms in the future will be more difficult to sell. It is even possible that clients, referring to the banal of the Association may refuse to cooperate with you, because among their acquaintances may be people with the same last name (name, nickname), and the attitude is bad.

Catchy title

The Name of your company must be memorable, so should be taken very carefully to the selection of the name of the LLC. Examples of such interesting and attractive names can now be found in large numbers. It sports firms, supermarkets and other firms, whose names clearly speak about their activities and easy to remember.

You Can use some tricks to make interesting and easy name of the LLC. Think of it not as difficult as it may seem. It is necessary to choose a phrase that common people will be easy to remember and use in my vocabulary. And this, in turn, is good advertising of your company, because in the rush of people recommend the shops or cafes whose names are remembered, because the challenging brands so quickly remembered.

Comfort and the type of activity of the firm

The Comfort and interest of the client play a very important role in the activities of the company. Your name must also feed the interest of the buyers. Experienced marketers and shrewd businessmen still manages to come up with such names OOO. The examples we see every day from the Windows of popular shops, cafes, beauty salons, etc. Even the most mediocre restaurant can be called so that the legs themselves will lead the customer inside. For example, to take at least a trivial name "In the world” for the baby café: it will create interest both parents and their kids.

Don't forget about the nature of their activities, because the potential client will just miss you in the list of companies. Your name must have at least a hint of what you're doing. For example, construction companies often used the prefix “System”, for refills – “Gas” and so on.

Prohibited names for LLC

In all countries there are certain statutory prohibitions on the company name for the company. With regard to Russia, a ban on the use of words such as «Russia», «Moscow» and other proper names for the name of your company. Examples you can find in the corresponding laws of the Russian Federation. Under the ban are not onlythe city but also the region and subjects of Russia. I would like to note that similar provisions exist in almost all countries, so the name of your company, these words should be immediately deleted.

You should Also not use their company's existing names, even if you change one or more letters. This practice has existed for many years, but no company with the same stolen name and was not successful. They usually lasted only a few years, for which he earned the reputation of thieves and nothing more. Do not repeat such mistakes and come to the name of your company just as responsible for the selection of a name for the baby.

The Most effective methods of name selection

As already mentioned, the company name must be individual, memorable and easy to understand. There are several effective ways that will help you to choose the best name. One of the best is considered to be the method of selection of words. Its meaning is that you combine some words (parts of words) and receive no one had ever used the name. An example would be firm Pepsi, whose name consists of a name and the name of its owner, or rather, the first syllables (Pe, Psi).

The Way rhythm is the repetition of a simple and short words, for example, Coca-Cola. Such names are easy to remember, and they literally eat into our brain and memory.

You Can use words the meaning of which is the element of excellence, for the name of your company. The list of such companies are enormous, for example: Burger king – not just a snack, and Royal!

Do Not forget about the method of imitation, the meaning of which is that the name as it conveys the properties of the product. For example, the above-mentioned «Agusha» - these are the first words of a child, so it is clear: the company produces products for children.

You can Also use humorous titles such as ‘adult Small” or “Mullet beer”. They will remember the client and his subconscious will automatically receive a positive evaluation.