Beer kilikiya: peculiarities of the development of the new brand

Beer "Cilicia" appeared on the shelves of Russian stores in the late nineties of the last century and immediately attracted the attention of both professionals and ordinary lovers of beer. During all this time a new brand has been able to prove to the world its right to exist.

Brand Story

Beer "Cilicia" is a production of the Yerevan brewery, which was founded in 1952. After 45 years, after a serious economic changes taking place in the country, the enterprise was transformed into joint stock company. Over the years of its existence, it achieved considerable success and was considered one of the leading industrial giants of Armenia. All this happened due to the fact that the company's management a lot of attention was paid to the modernization and reorganization of production. And skilful action specialists in management and marketing has provided an increased demand for manufactured products.

Beer "Cilicia" is one of the most popular brands produced at the plant. Its name is directly connected with the history of the country and is dedicated to the famous Cilician Principality, which existed in 11-16 centuries of our era. A new brand was very successful. Repeatedly participating in international exhibitions, the products of this brand has won 32 gold medals, and other honorary awards and was awarded three «Grand Prix”. With the introduction at the enterprise of the international quality standard ISO 9001:2000 has already become quite well-known beer only strengthened its position in both domestic and foreign markets.

Product Description

Armenian beer "Cilicia" for many years considered a true benchmark of quality. For its production we use the best hops and malt and mountain spring water. All this explains the exceptional quality of the finished product, which has excellent flavor and excellent taste. At the present time in the production shops of the plant produced 12 original Beers of the world famous brands:

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• "Cilicia" (in bottles and banchee);
• «11»;
• «Molodejnoe»;
• «Prazdnichnoe»;
• «Ubileinoe»;
• «Elitnoe»;
• «Temnoe»;
• «Zhigulevskoe»;
• «lit»;
• «1952»;
• Hayer.

These products cannot be confused with one another. First, it is bottled in the original bottles, which are not quite the usual form. Second, the volume of the box is 500 (as adopted by most manufacturers), and 510 ml. This is another sign of exclusivity and a small gift for the buyers. The strength of the beer, depending on the name is from 4.4 to 5.6 percent by volume. A distinctive feature of the product is a classical technology and a complete lack of preservatives.

Customer reviews

Currently, beer is one of the most popular alcoholic beverages. Mainly it is chosen by the younger generation. But there are also older people who are confident in the superiority of the favorite product. Many of them prefer to buy beer "Cilicia’. The reviews of those who had a chance to try beer of Yerevan production, confirm its exceptional quality.

Many of them even believe that this product can easily compete with similar products of Czech or German manufacturers. In Russian stores price for a bottle of Armenian beer is from 50 to 90 rubles. It's not cheap. Nevertheless, the majority of buyers consider it the ideal product in terms of price and received pleasure. Some of them claim that once you try this product, forever ready to abandon other manufacturers. This opinion proves once again that beer of Yerevan famous brand "Cilicia" is a real masterpiece and a subject of national pride of the Armenian brewers.