The website content - features, requirements and recommendations

In 2000 years of creating websites engaged exclusively educated in this craft people. Today it can make even a person without technical education, but knowing the basics of branding and promotion. The first thing you should pay attention, – this is the content of the site.

Content

What is the content of the site? This process of updating the platform with regular additions of new information. Before you begin creating sites, you need to understand one simple thing: visitors visit the resources to find relevant information. So do not forget about quality content and not just its quantity.

Website Development – this is a fairly complex process that requires consistent action. In this case, the value can be any little thing. Sometimes even a random word affects the promotion of the resource, but in any case, quality content plays a major role in this matter.

Kinds of content

The Content of the site is divided into three types:

1. Text content. i.e. articles, product descriptions, blogs, and other texts.
2. Actual content. this is Usually instructions, specifications, research data or digital information.
3. Graphic content. this includes any graphical content like pictures, photographs, animations, video, etc.

The Content on the website need not only informative, but also for the process of promotion in search engines. Spin article is necessary, since it gives a positive result, and displays the resource in the top search. But on the other hand, the site, located on the first positions of the SERPs must have quality information. Otherwise users will not return to this resource and over time, his rating will drop.

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What to post?

As a rule, the content – it's not just copied text, here the rules of the game. The first thing you should pay attention, – the content. Website content must be interesting to the potential customer so, to answer his questions, even if the user technically they haven't asked yet. These are the articles that are responsible not just for the search query, but also expand the topic, make the user again and again to apply it to this resource.

Of Course, each site needs to be articles with information about the company, firm, activity, product, etc. Though these articles are mandatory, they do not constitute the essence of a resource, usually this sparse information is diluted by articles that correspond to the General theme, close to her or are related. For example, if a user runs a shop with anime goods, among other things, it can fill the site with information about novelties in the world of manga and anime.

As for the article, it should contain such elements as:

• Bulleted and numbered lists.
• The Image.
• Charts and tables.
• Headings, subheadings, paragraphs.

The text can be involved all these elements, and maybe only some of them. It all depends on the size of the original article. Importantly, the final product was similar to the "sheet" of the text, otherwise the user will simply refuse to review it, despite the quality of the information.

Text

Also the content of the site must be of high quality. The article may be interesting, but if it's got a lot of errors for the site it will be useless. Punctuation, spelling, factual or ethical - any mistake is evident because of what the user already will not have a positive relationship to the text.

In this issue are all based on human psychology: if a company makes mistakes in the text, therefore, may fail to work. Quality content attracts a user and significantly enhances the company's image, a positive effect on a potential customer.

Uniqueness

The Information on the website should not only be interesting but also unique, it is very important. Any text needs to be new, we can say written from scratch. It needs to be unique throughout the Internet.

Although not all that scary, no need to invent a new subject, to hire professional writers or go to some other tricks. The subject of the article may be old and known to all, just need to apply it in new ways. For example, to provide a new look at old things, to decorate the text to articulate or interesting figures of speech. The main thing - not to overdo it with terminology and complex words. If we are talking about something scientific or technical, the technical terms are not avoided, but even they should be consumed within reasonable limits. The text should be understandable and easy to grasp, but all information must be relevant and reliable. The visitor should find in the text the information that he needs, then he will certainly return to the resource again and again.

Every good text has the risk of being copied by competitors, but it's not terrible. Search engines can automatically record each appeared the text and its source.

Regular publications

By the Way, the website information content – this is a regular job. This does not mean that it is possible at once to throw at the online dozens of articles and forget about it for a year. Work with the site must be carried out continually: and after launch, and even after a successful promotion. The position must not only win, but also to strengthen, so it is very important the process of filling the site with products, articles, videos and other information.

It is Worth noting that it is not necessary to add too much text. For the description of goods will approach the article in the 1000-2000 Bora. (characters without spaces). Texts more volume on 2000-4000 Bora. suitable for blogs or news sections with useful information. Long articles in the 6000-8000 Bora. typically intended for pages with description of services.

Cost

Sometimes resource managers for some reason are unable to write their own texts and to fill the site with content, so they resort to paid services.

The Price of filling the site with content depends on the type of work offered to fulfill the website owner. There are two main query. In the first case, the owner just need texts of a particular theme and format. He may order for content exchanges. The cost of such work can range from 15 to 70 rubles per 1000 characters. Of course, the quality will also match. Also texts can be ordered from professional copywriters, but the price there will be 3-4 times higher. The website owner gets a text and places it on the resource, after making amendments, if necessary.

In the second case, the resource owner simply hires a man who is able to choose a topic for an article to order them from copywriters and post on the website. The exact cost of this type of work is difficult to determine, usually the website owner and future Manager, able to self-regulate this issue.