Merchandiser or merchandiser: how to spell this term and what it means.

After the collapse of the USSR formed in its ruins countries with a planned economy turned into a market. In this regard, there was a whole series of new occupations with unusual for the Slavic ear titles: marketing specialist, it specialist, promoter, all sorts of options managers, etc. All these anglicisms demanded adaptation in Russian. However, due to the peculiarities of pronunciation of the individual letters in the English language debate has arisen about the loyalty of the writing of these neologisms. Among these problematic names of occupations - merchandiser (or merchandiser). How do you spell that word? Let's learn about it.

What is a merchandiser (or merchandiser)

Before we deal with the correct spelling of studied words, it is necessary to specify its value.

So, a merchandiser (or merchandiser) is that specializiruetsya on the promotion of products in retail chains. This man controls the availability of a sufficient quantity and range of products in a particular store. Also, he sees that it was the best way.

To achieve these goals, this specialist is orders of goods, monitoring their laying open on the counters, conducts a variety of promotions to attract potential buyers.

There are several varieties of such employees.

• Stationary. Usually work in one store throughout the day. As a rule, it is a rare species due to its impracticality. Usually stationary workers at the same time perform additional functions (consultants, vendors, promoters). Most often they work in retail stores brand.
• Business. The most common type of merchandiser (or merchandiser). During work shift monitors the availability of products in several retail outlets.
• Hybrid. Depending on the current situation can be like a business, and a stationary worker.

Origin of term

To Understand the significance of the words, is to learn about its origin.

Recommended

"Knowledge is light and ignorance is darkness": the value, meaning and alternatives

There are some sayings that would seem to need no explanation, such as “teaching & ndash; light and ignorance – darkness”. But some still do not understand their meaning. But not only for such people is written by our article. I...

What was invented by Mendeleev for the army. The history and fate of the invention

D. I. Mendeleev was a brilliant Russian scientist-polymath, who made many important discoveries in various fields of science and technology. Many people know that he is the author of “Fundamentals of chemistry" and the periodic law of chem...

The origin of the Slavs. The influence of different cultures

Slavs (under this name), according to some researchers, appeared in the story only in 6 century ad. However, the language of nationality bears the archaic features of the Indo-European community. This, in turn, suggests that the origin of the Slavs h...

The name of the profession "merchandiser" (or “work”) is derived from the English word “dealer” - merchandiser. It, in turn, arose because the term merchaunt (“grocer”, «merchant», «trade»).

This word first appeared in middle English period of the language, though, then it looked a little different – marchant. It is believed that it was borrowed from Latin from the word “buyer” (mercans), through the mediation of the term Norman marchant.

By the Way, the term today is used in English when talking about trade and related matters. Although most in this area is not used merchandiser, dealer or trader.

How to pronounce the studied noun in the English language

Having dealt with the origin of the words under consideration, you should pay attention to its pronunciation in native English.

When writing a merchandiser it has the pronunciation [ˈmɜːtʃəndaɪzər], is typical in British and American variants.

The transcription clearly shows that the Latin letter “a” in this term is pronounced as [ə], that is closer to the Russian “e”.

As it is written: “work” or “merchandise”

Once you have how to spell and pronounce the term in question in the original language, you should know the answer to the main question. So, how to write: a merchandiser or merchandiser?

Strangely enough, but the Russian linguists for more than two decades of existence of this profession in domestic spaces did not come to a consensus.

Some believe that the name of this profession is to say, as in the original, using the letter “e”.

Others, conversely, suggest to facilitate to citizens life and use the letter “a” because they do not know English people will pronounce and write the term in this way.

Which option is preferable

Knowing that the question “how to Write: a merchandiser or merchandiser?" there is no definite answer, it is still worthwhile to understand which of the options is preferable.

In the field of professional businessmen and experts in Economics it is common to use a variant of the “merchandise”. This is evidenced by the fact that the majority of the Russian financial and economic dictionaries and books study the word is written with “a”.

This dictionary of Tatyana Efremova results from two ways of writing.

If you look at the opinion on this question of the translators on the Internet, then Google Translate all the time will fix the spelling of “merchandise” to “work”.

As for Yandex.Interpreter, he also agrees with his “colleague” and adheres to the option of “e”.

The omnipresent and omniscient "Wikipedia" of the following two ways of writing the study of the noun.

Thus, we can conclude that to write and pronounce the word “merchandise” (“work”) can any of these two ways. However, in the economic sphere, more commonwill be an option to “a”.

Merchandising and commercialism

Although considered anglicism is still not fully taken root in the Russian language, it is already more than a hundred years have related the word to him.

We are Talking about released ‘mercenary" (prudence, the desire for gain). As merchandiser (merchendiser), it comes from the Latin word mercans (“purchaser”), and then appeared in many European languages as the name of the traders and their classes.

However, if it was purely the name of the profession, without any emotional connotation in Russian, Ukrainian and Belarusian it acquired the negative message.

For this reason, the phrase “Mercantile interest” is perceived with indignation, although, in fact, it is synonymous with a business or financial interest.