What is a "Greenfield"? The secrets of success tea brand

Not many people know that common and known in Russia, the tea brand “Greenfield” is not English roots, as it erroneously assumes the bulk of the population. Let's find out what is “Greenfield”, will meet with the buyer, who oriented products, will mention the manufacturer, as well as the basic range.

Brand Story

At the dawn of the new Millennium, the St. Petersburg company “Orimi trade” registered trademark mentioned on a specially created for the project company, which is based in the UK. It was a pretty clever marketing move that made the unsophisticated Russian producer to think that the tea produced on the territory of Albion. Despite the fact that the products of “Orimi trade” was in the price category above an average, and an assortment of teas was designed to secure buyer, not forgotten, was and bright, eye-catching packaging design. Largely thanks to him, the production has become recognizable and popular. This contributed also competent tea is “Greenfield”. The range is also pleasantly surprised by the General public, and the consumer's attention was quickly conquered.

One of the best-selling tea brand in Russia

So competent is launched throughout Russia a little over ten years ago, worked. But if the goods by their quality did not meet the claimed price, the buyers with all the wealth of producers in the tea products segment would have quickly chosen something else. However, throughout this period presents the brand not only managed to capture a leading position in their niche, but to hold them to this moment. If a simple man in the street does not know what “Greenfield”, it is quite strange, because at the moment it is the most popular tea in Russia. Today the share of the product “Orimi trade” accounts for over 12 % of the total tea market in the country. But with the arrival of elite varieties of the drink, the ones that usually use for these Eastern ceremonies, to position price segment “Greenfield” needed more as average. So the consumer of tea – modern man, seeking in it the vigor and richness of flavor.

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Rich assortment

In Addition to the traditional and have long been the favorite tea flavors of the brand, the manufacturer develops new directions. Available in the original drink in the pyramids, and a set of “Greenfield” tea from 30 different options. Using boxes of 120 bags each gourmet will discover all wide range of blends capable, depending on its strength and the geographical origin of tea leaves, surprise unique taste.

Most popular varieties and brands of black tea

Before you mention the most popular varieties of this brand briefly touch upon their geographical origin – the place where the tea leaves. Ceylon tea is designed for lovers of fine classic, tart but rich. Indian prefer all the admirers of vigor and excellent taste. But the tea leaves are collected in Kenya hot, give the drink a tart and very strong taste. Chinese tea will appeal to connoisseurs of tenderness and refinement.

If someone still does not know what “Greenfield”, to begin the acquaintance is necessary with traditional black tea. The list of the most popular varieties:

• Golden Ceylon;
• Earl Gray Fantasy (with citrus peel and bergamot);
• Classic Breakfast;
• Kenyan Sunrise;
• Delicate Keemun.

Green, fruit and herbal teas

Green tea, too, is quite refreshing, example is the variety Flying Dragon with a rich, invigorating aroma and unique taste. Green tea can contain Jasmine petals and fragrant delicate, slightly sour flavor.

Herbal tea (including red) are very popular lately. The blends are used the petals of chamomile, lemon balm and mint tender, and the petals of Chinese hibiscus and dried Apple pieces. Very popular and more saturated mint drinks.

Note that some types of tea contain artificial flavors that give the beverages, such as flavors of the grapes, Lotus flowers or vanilla.

Fruit teas almost completely contain special flavoring, lemon and orange zest.

I Hope this article helped the reader find the answer to the question of what “Greenfield”. Enjoy your tea!