Fish shop in Moscow, "Grayling house"

Northern fish in the centre of the capital – it is no longer a novelty. Often, however, its quality leaves much to be desired. Caught who knows when, several times frozen and thawed, it loses its taste, and half use. Moreover, in most stores you are faced with the fact that the sellers themselves do not possess any information about what's on their shelves. And if you sold exactly the sort of fish that is labeled on the price tag, then it is good.

Fundamentally different is a fish shop «Grayling house”. Its owner – a true connoisseur and lover of the Northern fish. Opening his case, he tenderly picked suppliers, establish the channels through which the goods will be gentle to get to it in the shortest possible time, and today he stands behind the counter to every visitor to tell that today is to cook for lunch.

Interior

Going to the store, once you begin to understand that it smells like the North, this Russian Siberia. On display in the ice glistening delicacies, to rouse the appetite of even those who are not too fond of fish. And hung on the walls photographs and pictures will become better acquainted with the reservoirs of his native country. Here Yenisei and Irtysh, Lena, Angara, Ob and Baikal. Next to colorful photos of fish traded in this shop. That is, in parallel with the satisfaction of gastronomic interests, you also get the opportunity to remember the geography.

Brief description

“Grayling house” or “fish of the North” is the name of a small shop, which is conveniently located near the metro station «Sokol». Tiny in size, he for a short time Muscovites. Today, many people say that they are very lucky to meet the owner of this store, otherwise they still would know nothing about the Northern fish.

“Grayling house” is the brainchild of Sergey Zakharov, for which it is both a business and a hobby. Precisely therein lies the secret of his success. Agree, still a big difference between shopping in a supermarket where you just have a showcase and a product to them, or to buy exclusive goods from of a man who knows all about it.

Your way

Shop ‘Grayling house” for its owner – is more than just a way to earn money. He does not buy cheap and popular carp and other varieties. No, mark is sustained from beginning to end. The range is only a rare freshwater fish from Siberia. You will be offered moscona and broad whitefish, Cisco and white salmon, and some other typical for Yakutia representatives of underwater fauna.

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For the owner of the shop is the first independent test in business. But you can't call it lumpy. Carefully thought-out business plan will allow us to say that it is a successful start-up project that will only grow. Fish shop «Grayling house” was opened only after thorough testing of the entire supply chain. For this purpose contracts are signed with individual entrepreneurs and small fish farms. Here comes only the fresh and quality fish. This is the main priority. Caught in -50^OC, frozen, it is placed in a special chamber and transported in the same condition. It allows to achieve amazing taste of the finished product.

Issue Price

Shop ‘Grayling house” is not cheap. How could it be otherwise, if shipping from Siberia to Moscow takes place on the plane. But the purchased item will surprise you with excellent taste. Have you tried dried Peled? Comes to mind something incredibly boring and colorless. For fun, take it at least once here. You will be surprised at the richness of taste. And the thing that prepared it with love.

Per kg chira here will have to pay 750 rubles, smoked moscona - 1100 R. it Should be noted that all processes of the preparation of the master also learned from the Siberians. Therefore, by Smoking, salting and drying it deals exclusively by yourself, so the buyer received only the best. The plans for the near future for him – to deliver across Moscow, and also to improve the process of hot Smoking.

Facilities in the store

The Fish store “Grayling house” is, first of all, exclusive service. The range is not too rich, but about every fish owner will tell you absolutely everything. Where and when caught, how many hours delivered, what time can be stored. Usually in other stores is still a bit wrong. A large batch is loaded into the counter, and if that goes, the expiration date, then the fish begin to disembowel, to remove the head, salt and disassemble the preserves. Talk about the perfect taste is not necessary.

The store owner can cook a steak from frozen fish. In parallel, he will explain to you why this cannot be done with any piece of fillet that sits in the freezer. It is essential that the fish is frozen at time of catch and never frozen. Therefore, if you want to try this unique dish, come to “Grayling house”. Moscow – a town spoiled by the offers, but if you talk about North of the freshest fish hereSergey Zakharov is practically the only representative of his branch.

In Parallel with the sale, he gives detailed instructions. For example, with the same steak. If you go from store far – that take is useless, it has time to thaw. You want to the moment cutting the fish was still completely frozen. But to eat it required about 15 minutes. Put in the freezer again is impossible.

Fresh and dried fish

Today there are not only frozen fish. The owner also buys a great canned food. Roasted or natural, in oil and tomato sauce, in its own juice – any fish will be a perfect treat for your family. The products come from Salekhard, where the fish is caught and harvested.

Consistently according to ancient recipes the preparation of all products in the store. This is the main point, which is discussed in the conclusion of contracts with suppliers. North salt fish just salt, smoked on sawdust. No chemicals or preservatives. Because of this, the shelf-life rather short. The owner will warn you about is to what number you need to use your purchase, and even write with a marker on the package.

Conclusion

And what buyers see store “Grayling house”? Reviews emphasize that pleasantly surprised by a knowledgeable person behind the counter. We are accustomed to the fact that the consultants often have no idea what to sell. Love Sergei to the North and their work is felt in a manner of speaking, openness to dialogue, willingness to provide any information about the product. By the way, regular customers emphasize that its reliability is not questionable. All have certificates, and the taste of saying that you sold the freshest products possible. Therefore, despite the price, people are willing to come back again.