Whiskey "Jameson" – water St. Patrick's

Who today is not familiar with the green bottle with the label in vintage, classic style, who has not seen these large cherry letters – "Whiskey "Jameson"? Probably, there is and such a lover (emphasize the word "lover" – after all, it is the drink of the masses-Torg), which, once tasted Apple-sweet malt, refuses to drink next time. In short, whiskey Jameson Irish earned a good fame and will never go out of fashion. It's like Coca-Cola or "Kinder" – a brand loved by one large segment of the population, the taste of which never changes.

Although a few decades ago, when Europe reigned an unwritten prohibition and healthy lifestyle, had whiskey, and Jameson was going through hard times. Yes, and the Slavs it is known for only the last fifteen to twenty years. What is the history of whiskey "Jameson"? Generally successful development of the Irish alcohol industry in the XIX century contributed to the favorable climatic conditions of Ireland that allows you to collect per hectare record crops of wheat. And what distinguished malt «green leprechauns” from rough and dry Scotch? Perhaps the secret is in the recipe.

John Jameson founded in 1780, as a pioneer of his craft. At that time nobody recognized the glory of the world whiskey drink – e.g., Ukrainian moonshine or booze is now valued about the same as then – Irish.

"This   national "swipes" and no one will buy it for export!" - said John. But he wouldn't listen. Its merits – is the painstaking study of the drawings of the mills and the cooperage (making the barrels for aging spirits). He has traveled to many countries before he was released from the conveyor first bottle (its design has not changed since that time). And now whiskey “Jameson” inherits the hidden technology of a triple distillation, drying of malt grains in closed furnaces and the exposure of the beverage to ten years in oak barrels. The result – walnut-vanilla soft flavor without the smoke and harshness. Elegant and subtle aroma, rich Golden color, variety: the brand has both classical and 12-year-olds and even 18-year-old whiskey. And “Jameson” whiskey – sponsored various film festivals and sports tournaments, his love of the Hollywood stars, no shrinking, low price.

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Fans are encouraged to visit in Dublin, the Jameson on the site of the first plant. By the way, near the Guinness brewery, you can combine business with... pleasant. Note: on Sundays the bar is closed until dinner. This is done in order to keep the Irish – zealous Catholics as alcoholics – come to Church sober. You will find a fascinating tour and study of the exhibits are life-size, a film about the history of the brand, visiting the granary and the proposal to develop the Cooper craft (just be willing to learn this art for seven years).

It Remains to add that quite recently, about a century ago, the marches "Jameson" threatened to decline, the deaths during the American prohibition, and even the confusion of “blood” including the Scottish scotches. However, with the new marketing strategy used by Irish Distillers Group (IDG), the glory of the brand re-ascended on the world Olympus.