Anti-crisis enterprise management: concept and essence.

The concept of "crisis management" has several different definitions. Anti-crisis enterprise management is the process of using procedures and practices aimed at improvement of economic and financial activity of the enterprise. Crisis management is designed to provide the conditions under which the current financial difficulties of the enterprise will not be permanent.
The Main factors leading to  the crisis in  the enterprise in which you are crisis management, divided into two groups:  internal and external.
External occur independent of activity of the enterprise:
1. Inflation;
2. The growth of taxes;
3. A change of government, changes in legislation;
4. War or force majeure, etc.
Appear in the Internal process of enterprise activity. They can be divided into groups:
1. The management team includes: inefficient management; a high degree of commercial risk; underestimating the market; poor accounting and managerial accounting.
2. Production group includes: high productivity at high wear OS and large energy consumption;
3. Market group includes: excessive dependence from suppliers and buyers; the lack of competitiveness of products.

In this case, crisis management is not a single anti-crisis panacea, since all actions and anti-crisis strategy is developed for every enterprise individually. It is very important to identify manifestation of the crisis affecting the organization. This will allow you to quickly mobilize all its potential to overcome the adverse effects.
Crisis management of enterprise is characterized by its principles, different from the customary management.

The Essence of crisis management lies in the complexity of management measures aimed at the prevention, diagnosis, neutralization,  and the overcoming of the crisis phenomena and their underlining causes. In other words this control applies all active effects for the effective functioning applicable to broad and narrow sense. In a broad sense is a system of management economic objects with the purpose of counteracting the crisis, whereas in the narrow sense is a system of management measures in relation to a particular enterprise, caught in a state of crisis, but it is necessary to establish the financial insolvency of the organization.
The Essence of crisis management  in the management, foreseeing the danger of the crisis, analyzing its symptoms, using measures that reduce the negative effects of the crisis and using his factors for further development.
Subject to the impact of crisis management are the factors of the crisis, as  the alleged and real.
The Possibility of such a control is defined:
-    the human factor, namely the potential of the strong and active human behavior in crisis conditions, as well as his interest and desire to overcome the crisis, its recognition of the nature of the crisis, the nature and regularities of the.
-    knowledge of the cyclical nature inherent in the development of socio-economic systems to anticipate crises and prepare for them.

The Need for such control is expressed in the need to overcome the crisis and mitigate its effects. To implement such a need is possible only by using special mechanisms  control.
The Need for such control because of the main development goals of the enterprise. Here the main thing is increasing of the professionalism and discipline of personnel, the development of new, safe technologies. With the control begins and the solution of technical problems.
Economic crisis management is also in the search – conversion, types of production diversification.