Craft beer - what is it? Craft beer in Moscow

In recent years, great popularity all over the world began to enjoy craft beer. What is it and why around him creates a stir? It is necessary to understand.

Crafting

Many believe that a beer with such a name – it is a unique product. This statement is not true. To everything became clear, we must learn to understand where it is common, and where craft beer what it is and why it is so called. There are three main reasons why beer can relate to this category:

1. Conditions and production volumes. In English the word “crafting” (Craft) means “craft”. Hence the requirement that the product must have been produced on a small enterprise (mini-brewery).
2. The relative independence of the manufacturer. We are talking about the participation of third parties in financing activities. It is believed that the enterprise itself must be at least 75 percent of the shares. This should serve as a guarantor of freedom of management in making certain decisions.
3. Products in such Breweries shall be produced by traditional technology. Of course, you are allowed to use non-standard raw materials, but it should only be used to improve certain stages of the process. It is forbidden to apply different kind of additives to reduce the total cost of the product.

Now I understand when they say “craft beer” that is a relative name, and not some new variety.

Kraft American

Americans also strongly believe, producing craft beer that it is not the name of the drink, and those special conditions in which it is produced. They have on this account their views. First, the Association of American brewers have established a clear boundary of the critical volume of production at such plant. According to their calculations, a small brewery must produce no more 703,8 million liters of foam product per year. It is about six million barrels. Quantity and so considerable. Secondly, special attention is paid to technology. Not necessarily in the production of to have ancient well-known recipe. The old style with the help of modern technology can change in a new way and to develop a previously unknown way. These innovations are used quite often. Sometimes such methods are merely adding unconventional raw materials to give the product a special flair and attraction of attention from buyers.

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A New trend in the capital

In Russia, everything appears larger institutions, where as a drink for meetings and friendly conversations served to the table that is craft beer. In Moscow today these places have a lot. There usually do not sell the usual beer that you can find in any store. Suppliers of such specialized bars and restaurants are the people who not just know what to do. They are in the full sense of the words put my heart and soul into your product. Well, it is interesting to come in a posh pub to drink regular consumer goods? Production Breweries craft Breweries – it is quite another thing. Beer, which comes with these mini-mills, has a strong personality and has a special unique flavor. This is understandable, because the manufacturer prepares it based on your own taste preferences. This may be the beer brewed in English, Czech or German traditions with a twist, is not inherent to specific national standards. Here you can really find a drink for every taste.

Hot spots

Now almost in any Russian city you can find a place that serves craft beer. In Moscow there are many, but the most popular are:

1. “Birmarket”. This store sells about 350 different Beers. Hundreds of vendors bring their products. Batch sizes are sometimes measured in multiple boxes. This shop is famous for the fact that only here you can buy the famous Danish beer, a fortress which is 19.3 turnover.

2. A small bar under the strange name of “All your friends are”. Here mostly are the products of Russian manufacturers, with the exception of unique Belgian «Rodenbach”, which in the process of cooking wine is added.

3. Bar "Haggis", where in addition to the 13 types of beer are unusual snacks in the British style.

4. Shop bar “Glavpivtorg” where you can not only buy beer and drink it, without going outside.

5. Pub for athletes “Bobby Dazzler” that at football matches is becoming a haven for many fans.

Modern traditions

New ideas are always interesting, especially in the first stage. Their creators try to show all their imagination, so as to attract attention. But some innovations require a completely different flow. It happened in the beer industry. Following the example of foreign countries in Russia like mushrooms after a rain began to appear outlets that sell craft beer. A bar (or store) that implements this drink has also changed. Began to appear establishments in the style of a fashionable Irish, Scottish or English pubs. Outwardly, it should be a small room with dim lights, soft leather furniture and wood floors. So accepted in the West.

But the Russian entrepreneurs try to go beyond the usual standards. For example, the owner «Kraft Republic” decided to apply the Scandinavian style. He placed his establishment in the normal basement and painted it from the inside white. But most importantly, what famous fashioned pubs – it's range. Here you can try something that never gets on the shelves of large stores. Because Kraft products are unique and produced in such small quantities that it can not carry out regular supply for large shopping malls.

Pubs second capital

The New course could not pass by SPb. Craft beer in the Northern capital evaluated differently. If Muscovites go to the pub with a desire to drink and eat, the St. Petersburg main attention is paid to drink. Bright representative of such a revolutionary institution is the local bar, CRAFT Bier Cafe. He does not possess the cool design and varied cuisine. And it is not necessary. And so here is always full of people. People come to this place for chic decor. Just here is everything you need to present the fan of beer: a pleasant atmosphere and a rich wine list. Visitors are invited to try about 30 different varieties on tap and over 200 types of bottled beer from craft Breweries Breweries representatives of Russia, Belgium, Germany, great Britain, Holland and France. Wide selection and cozy atmosphere of the main pub Saint-Petersburg are popular among residents. The school is open from noon until late at night, and is also in the interests of the visitors.

“Craft” in the Russian provinces

The New trend is confident steps moving inland. Now, and in small provincial towns to celebrate craft beer. In Russia, too, there are the real enthusiasts and connoisseurs of the ancient drink. In our country it starts as usual. Enterprising people are buying the old enterprises that have become unusable. Then comes the process of overhaul, repair and refurbishment shops, and after all of the problems the new venture begins to produce a long-awaited products. In this way are almost all small businessmen. But as a result of people getting what has been long awaited. Newly manufacturer tries to implement the most unusual ideas, and this is exactly what we need for “crafting”. Of course, he is not able to meet their products to the needs of a large supermarket. But maybe in a small pub to supply the beer, which, besides him, not even cook one. It is these manufacturers need a real craft bars and restaurants.

Expected risk

Recently, the Russian Government sharply raises the question about the necessity of control of circulation of alcohol products. For these purposes we have developed a special system (USAIS), which must keep a record and monitor the movement of goods. For installation at the enterprise of such a system should have:

• A personal computer with certain system requirements;
• Access to the Internet at a certain speed connection;
• Software (SW) system installed on this computer;
• Software for cash registers compatible with the software installed;
• A special scanner with two-dimensional bar code;
• USB flash drive with an electronic signature.

This event is not cheap and can be costly for small producers. Such under force only to large enterprises. In addition, production in small batches makes it necessary to constantly make changes in the program. All of this creates additional problems. Suppliers of craft beer at a loss. Someone thinks that any difficulties can be overcome. But the majority argues that the new system will lead to the inevitable ruin of small companies that, in fact, are followers of the new movement. As a result, the craft beer market in Russia simply collapse.

Beer in the restaurant

With the development of the craft movement products of enterprising producers began to enjoy not only the small bars, and reputable restaurants. Here everything is done to create the right atmosphere and comfort. Soft, comfortable furniture allows for a long period of time to conduct interviews. Varied cuisine offers everything from simple snacks and salads to soups and hot dishes. The drinks in this establishment is allocated a special role. To cater for all visitors, the map of this product as extended. In the range along with dozens of varieties of the famous beer has at least a few of the highlights that you can try only here. Moreover, this list is constantly refreshed with interesting new products. For a number of services establishes a flexible system of discounts, that certainly is a keen interest of visitors. This restaurant craft beer lives up to its name. Here you can eat well, to celebrate any momentous event or just sit with friends over a drink handmade.

Themed places

For beer lovers the most familiar will still be a bar of craft beer. Moscow in this direction provides a fairly wide selection. Those who are interested in the drink itself, it may be advisable to bar Craft RePUBlic. Inthe capital is well known. Here is a very simple decor, no waiters, virtually no snacks (except cheese and chips), but the beer selection is just rich. There are going to true connoisseurs to indulge themselves and have fun. Lately in Moscow began to open many such institutions. For example, a bar “Cooking”. While it can't compete with such bands as Craft RePUBlic. But the leadership plans in the near future to abandon foreign products and go only for the Russian “craft”. The idea is interesting and very promising, but maybe you shouldn't so adamantly to give up the good imports. People should always have the right of choice.

The Price of pleasure

For real beer lovers there are no barriers. For a good drink at times, they are willing to pay good money. But everything should be within reasonable limits. In recent years, more and more specialized bars you can meet craft beer. The price is usually quite high and ranges from 105 to 340 rubles per bottle of 0.5 liter. One liter of this drink by the glass can cost from 108 to 155 rubles. The sellers on this subject have divided opinion. On the one hand, it is clear that the product, as they say, hand made is always an inflated price tag. It affects the effort and considerable cost. On the other hand, the high price pushes the average potential buyer and causes him to turn his attention to cheaper products. This situation has a negative impact on sales volume and therefore on real income. Why did the manufacturers of domestic “crafting” continue to hold such high prices for their products? Perhaps this is a pre-planned move to present your beer as a commodity-class or some piece of brewing art. And in that and in other case the consumer will lean toward more accessible, but already well-known products. This is good to think about those who begin their brewing business.